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Gucci Home » Perfumes » Gucci

Gucci was founded in 1921 by Guccio Gucci in Florence. In 1938, Gucci expanded and a boutique was opened in Rome. Guccio was responsible for designing many of the company's products. In 1947, Gucci introduced the bamboo handle handbag, which is still a company mainstay.

Gucci's sons, Aldo and Rodolfo developed the Gucci Accessories Collection, or GAC, intended to bolster the sales for the Gucci Perfumes sector.

During 1960s and 1970s, Gucci had been at the pinnacle of chic. But after that, lots of fights between family members.

Rodolfos death in 1983 caused a major shakeup in the company when he left his 50% stake in Gucci to his son, Maurizio Gucci. Maurizio allied with Aldos son Paolo to gain control of the Board of Directors and established the Gucci Licensing division in the Netherlands for this purpose. Following the decision, the rest of the family left the company and, for the first time in years, one man was at the helm of Gucci. Maurizio sought to bury the fighting that had torn the company and his family apart and turned to talent outside of the company for Guccis future.

Gucci was revitalized in 2000 by Tom Ford and infused by the vision of creative director Frida Giannini in 2004. From the Jackie "O" shoulder bag to the Gucci logo, the brand boasts a livery of perfumes and colognes with a classic, enduring tale, including Gucci, Gucci Pour Homme, Envy, and Rush, among others. (Source: Wikipedia)

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