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Don Ed Hardy is known as the godfather of modern tattoo, raised in Southern California.

In 2002, Hardy licensed Ku USA, Inc. to produce a line of clothing based on his art. Within two years, the collection had drawn the interest of Saks companies. Hardy and Ku USA formed Hardy Life LLC, which holds the trademark ownership as well as the copyrights to all his images.

Since 2004, top designer Christian Audigier licensed the rights to produce the Ed Hardy clothing and fragrance line. Ed Hardy brand is based on Don Ed Hardy's imagery.

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Soft and elegant fragrance

 
 
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Be more masculine and sensual with Ed Hardy Men!

$AUD 49.95

Become more attractive with Ed Hardy Men!

$AUD 43.95

Playing with scents!

 
 
$AUD 51.95

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