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Escada Home » Perfumes » Escada

Escada is an international luxury fashion group, founded by Margaretha and Wolfgang Ley in 1978 in Munich. The company soon stood out, with its distinctive creations featuring unusual combinations of colors and patterns, exclusive embroidery and elaborately designed knitted fashions. Escada saw a rapid upswing and continually extended its collections and its creative work. Now, the company has a presence in about 60 different countries. Its main sales markets are North America, western and eastern Europe and Asia.

The company continued to seek new markets in which to extend its brand, and in 1990 launched its own collection of perfumes and fragrances. This in turn led to the creation of Escada Beaute and the development of an in-house line of beauty care products. By the end of 1991, Escada's sales had climbed past DEM 1.4 billion ($897 million).

Escada licenses its brand for a number of items, including eyewear, perfumes, ties and scarves, as well as a beauty care collection produced by Wella, and a line of jewelry. Escada operates a 400-store international retail network, with stores in most of the world's main fashion markets. The Escada line remains the group's strongest, at 66 percent of sales. Most of Escada's fashions, especially its high-end and haute couture designs, are produced in its factories in Germany. The company also sources some 25 percent of its production from Italy, and from a company-owned facility in Portugal.

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