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Sean John is a clothing and fragrance line owned by American hip-hop mogul and entrepreneur Sean John Combsaka P. Diddy. In 1998, Combs decided to launch a signature collection of sportswear under his name Sean John. Since its launch, Sean John has enjoyed critical and commercial success with revenues now over $100 million annually. With the support of fashion community and retailers, Sean John has rapidly grown from an urban label to an international brand. In 2006, Sean John launched its signature fragrance - Unforgivable and it became American best-selling scent for men of the year. In November 2008, "I Am King" men's perfume line was launched with the giant billboard, having the largest print ad in Times Square. Both his clothing and fragrance lines keep staying at the top selling brands.

Sean John has often appeared at the award ceremony for the Council of Fashion Designers of America (CFDA) held in New York annually. For many years since 2000, Sean John has been nominated for its excellence in design. In 2004, Sean John was awarded the CFDA Men's Designer of the Year award.

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Feel the power of a successful businessman

$AUD 67.95

A sexy, modern fragrance for men

$AUD 54.95

A sexy, modern fragrance for men

$AUD 54.95

A rich and confident water-woods scent for men!

$AUD 89.95

Fresh, sparkling, classy and seductive!

$AUD 36.95

A great scent for summer with beachy smelling!

$AUD 129.95

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